London May 15 2014

Grey Group chooses Volcano as its lead Agency in Africa

ADWEEK & ADVERTISING AGE AGENCY OF THE YEAR

 

GREY, Adweek Global Agency of the Year, is re-entering South Africa with immediate effect, having agreed to acquire a majority stake in The Volcano Group, one of South Africa’s fastest growing independent advertising communications groups. The Volcano Group will rebrand as GREY Africa, re-establishing the global advertising giant as a leader in providing creative and effective full-service marketing solutions across the African continent.

 

WPP, the world’s largest global media and communications agency network, made the announcement in London today, signalling yet another critical step in GREY’s growth strategy of developing its networks in fast growing and important markets and sectors in the EMEA region. The Volcano Group will focus on developing a strong local GREY presence in South Africa as well as lead GREY’s expansion in key African markets.

 

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WHAT WE DO

OUR WORK

OPEN CULTURE, LONG IDEAS

Media agnostic solutions. No obsession with TV. We find the right channel solution.

FAMOUSLY EFFECTIVE

GREY GROUP

SINCE 1917

GREY is the advertising network of GREY Group. The GREY Group ranks among the largest global communications companies and its parent company is WPP (NASDAQ: WPPGY). With headquarters in New York City, GREY has 432 offices in 96 countries, operating in 154 cities. “Famously Effective since 1917”, GREY serves a blue chip client roster of many of the world’s best known companies and leading brands.

 

GREY was voted 2014 Agency of the Year by Advertising Age; 2013 Global Agency of the Year by AdWeek; 2013 SHOOT Agency of the Year; 2013 and 2013 Euro Effies Agency of the Year and Fast Company named GREY to “The World’s 50 Most Innovative Companies”.  GREY was honoured in Creativity’s A-list of the 10 Most Creative Agencies in the World 2013, as well as taking top honours as Forbes magazine’s “Best All-around Ad Agency”.

 

Visit www.GREY.com and www.GREY.co.uk

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OPEN CULTURE, LONG IDEAS

The Grey Philosophy

OPEN

We have pioneered a different culture and way of working at Grey. We call it OPEN.

Open provides:

  • Direct access to creatives and planners. No barriers to entry.
  • Smart, fast, agile and versatile solutions. No executive sign-offs, no production lines.
  • No ego. We reject the old notion that ideas have to be bottle-necked through a ‘godlike’ single creative director. Multi-discipline teams solve business problems together. The client is at the heart, central to the work.
  • Media agnostic solutions. No obsession with TV. We find the right channel solution.
  • No physical departmental structures, allowing multi-discipline teams to cluster around the task in hand rather than rigidly sticking within their department boundaries.

Using this approach means that we can be more fluid and faster to create teams for small or tactical projects as well as getting the widest possible talent set together for a major long term challenge.

We work in a way that leads to better, more original ideas, which sees us win online or in the more traditional offline environments.

We develop solutions with real social currency, ideas that are famously effective and ideas that deliver real success on our clients’ bottom line.

 

LONG

Most agencies talk about Big Ideas.

We believe in Long Ideas. Big Ideas come and go.

By comparison, Long Ideas start earlier and live longer.

Long Ideas travel further across media, companies, people and culture. They are ideas that are entertaining, interesting or useful enough to get shared. They are ideas which involve people, give people something to talk about or do and the means to do it. Long ideas are inspired by ‘Tinder’.

Tinder sparks the imagination. Starts conversations. Creates social currency. Magnifies and multiplies through word-of-mouth, PR and social media. Tinder sparks discussion and ultimately fuels behaviour change.

Tinder can be a promotion, an event (Coca-Cola Rockcorps), a feature (iPhone app), a first (sending a chair to the edge of space – our Toshiba SpaceChair project) or a celebrity.

 

Long Ideas are not ideas that happen to engage consumers in multiple ways – they are ideas that are designed that way. They start with a different question and demand an agency with a different set of skills.

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RECENT INTERNATIONAL WORK


 

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GREY Jhb consists of the following divisions:

Our specialised divisions enable us to deliver a 360 degree solution:

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MEET THE TEAM

OUR PEOPLE

Grey JHB

Paul Jackson

Managing Director

paulj

Glenn Jeffery

Creative Director

glennj

Francois Boshoff

Creative Director

francoisb

Jessica Wheeler

Business Unit Director PR

jessicaw

Kean Hartnady

Head of Design

keanh

Michelle Lyne

Production Manager

michellel

Marc Lax

Business Unit Director

marcl

Nouli Kousiakis

TOPS Manager

noulik

Peter Jackson

CEO

peterj

Patrick Lamusse

Strategic Planning Director

patrickl

Allan Tennant

Marketing Director

allant

Francois Du Preez

Creative Director Digital

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THE SINGULAR PURPOSE THAT HAS ALWAYS GUIDED US:

"TO BUILD THE VALUE OF OUR CLIENTS' BRANDS"

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  1. jessicaw

    PR is great fun these days, isn’t it? In fact, recent experience has led me to start a one-woman crusade to rename the ancient art of PR into a far more appropriate acronym, PC. Public Conversations. After all, at the end of the day and given the world we operate […]

 

 

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CONTACT US

GREY AFRICA PTY LTD
17 MUSWELL ROAD SOUTH BLOCK A.
WEDGEFIELD PHASE 2
 BRYANSTON,
GAUTENG



Tel: +27 11 706 3060
Fax: +27 11 463 6043
Twitter: @GreyJHB

JOIN THE TEAM

CONTACT NOULI KOUSIAKIS
NOULI.KOUSIAKIS@GREY.CO.ZA

PRODUCTION

CONTACT MICHELLE LYNE
MICHELLE.LYNE@GREY.CO.ZA

CHIEF EXECUTIVE OFFICER

CONTACT PETER JACKSON
PETER.JACKSON@GREY.CO.ZA

MANAGING DIRECTOR

CONTACT PAUL JACKSON
PAUL.JACKSON@GREY.CO.ZA

CONSUMER INSIGHTS

CONTACT ALLAN TENNANT
ALLAN.TENNANT@GREY.CO.ZA

PUBLIC RELATIONS

CONTACT JESSICA WHEELER
JESSICA.WHEELER@GREY.CO.ZA