PR is great fun these days, isn’t it? In fact, recent experience has led me to start a one-woman crusade to rename the ancient art of PR into a far more appropriate acronym, PC. Public Conversations. After all, at the end of the day and given the world we operate […]
Grey Group chooses Volcano as its lead Agency in Africa
GREY, Adweek Global Agency of the Year, is re-entering South Africa with immediate effect, having agreed to acquire a majority stake in The Volcano Group, one of South Africa’s fastest growing independent advertising communications groups. The Volcano Group will rebrand as GREY Africa, re-establishing the global advertising giant as a leader in providing creative and effective full-service marketing solutions across the African continent.
WPP, the world’s largest global media and communications agency network, made the announcement in London today, signalling yet another critical step in GREY’s growth strategy of developing its networks in fast growing and important markets and sectors in the EMEA region. The Volcano Group will focus on developing a strong local GREY presence in South Africa as well as lead GREY’s expansion in key African markets.