Johannesburg-based full-service advertising agency, Volcano, has been recognised as the Ad Age International Small Agency of the Year 2014. Scooping silver in the international category, Volcano is also the first ever African agency to be honoured at the awards. Held in Austin, Texas, last week, the Ad Age Small Agency […]
Grey Group chooses Volcano as its lead Agency in Africa
GREY, Adweek Global Agency of the Year, is re-entering South Africa with immediate effect, having agreed to acquire a majority stake in The Volcano Group, one of South Africa’s fastest growing independent advertising communications groups. The Volcano Group will rebrand as GREY Africa, re-establishing the global advertising giant as a leader in providing creative and effective full-service marketing solutions across the African continent.
WPP, the world’s largest global media and communications agency network, made the announcement in London today, signalling yet another critical step in GREY’s growth strategy of developing its networks in fast growing and important markets and sectors in the EMEA region. The Volcano Group will focus on developing a strong local GREY presence in South Africa as well as lead GREY’s expansion in key African markets.